Human Behavior. Critical Thinking.
Built for Your Audience.

Roger's Keynote Platform

Better Thinkers Win

Turn Your Next Event Into Real Behavior Change.

Roger integrates behavioral science, critical thinking, and real-world strategy into a single session designed for the people in your room. There is no standard deck. Every presentation starts with your audience's challenges and builds from there.

The foundation is Outthink. Outperform. a step-by-step framework for understanding why people make decisions and how to influence those decisions with precision. Audiences across industries have used this framework to shift how their teams think, plan, and perform.

Key Takeaways:

  • A repeatable framework for analyzing decisions and behavioral drivers

  • Specific tools for applying behavioral science to marketing, strategy, and AI

  • A clearer understanding of what actually changes behavior versus what only feels like it should

  • Confidence in how to think through high-stakes challenges before acting

Book Roger For Speaking

Give Your Audience A New Way To Think, Plan, And Perform.

Roger Hurni turns behavioral science into a keynote that your audience uses the next day. He has spoken in 23 countries, sharing the framework behind his book Outthink. Outperform. with marketers, executives, and teams. Every talk starts with your audience and your goals, not a stock deck. Your people leave knowing what drives human decisions and how to influence them with precision. Book Roger and give your event a session people talk about long after the doors close.

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Presented Across Industries. Trusted by These Organizations.

Roger has presented to audiences across 23 countries and dozens of industries. These are some of the organizations that have put their audiences in his hands.

From The People In The Room:

  • "In A Fight Between Robots, The Best Thinker Becomes King. But It's Not Enough To Commit To Being The Best Thinker. You Also Need A System And Framework To Actually DO The Best Thinking."

    — Jay Baer | New York Times Best Selling Author

  • "At Outdoor Retailer, Roger Hurni brought the application of Behavioral Marketing to the content creator space. Recognizing how your audience utilizes each social channel for specific needs and how creator partnerships should align with this and your brand values is crucial."

    — Pete Jaworski | Marketing Operations Program Manager

  • "Behavior Design is just a superb rubric for breaking down situations into actionable priorities, focused specifically on driving desired outcomes. Roger’s translation and teaching helps organizations zero in on the most important and most critical areas of emphasis – tailored to the motivations and abilities of the target audience – and provides the ultimate tool for cutting through all of the static to bullseyes that produce results."

    — Chas Withers | CEO | Dix & Eaton

  • "Roger Hurni’s Behavior Design Workshop was an excellent, interactive, and informative session at our one-day communications summit with higher education communicators from around Utah. The session both entertained and engaged our participants while also introducing them to a new way to connect with their audiences in a more effective manner, which proved to be an invaluable tool."

    — Sheena McFarland, University of Utah | David Eccles School of Business

  • "Roger’s presentation on Creating Results through Behavior Driven Strategies was entertaining, insightful, and extremely well done.  He was able to provide relevant examples that we could apply to our industry to guide us in becoming better marketers. Plus, he gave us a new way to think about our marketing efforts, which will also lead to favorable results.  Roger is a great, personable and energetic speaker that we would enjoy hearing more from and would love to invite back to other engagements."

    — Heidi Brashear | VP, Marketing | BRE Hotels & Resorts

  • "Roger’s presentation demonstrates how to use personalization and targeting in a way that converts an audience who want to perform a behavior but can’t into long lasting customers. It’s an excellent way to help expand a client’s business as well as your own."

    — Serge Beckers | Managing Partner | Wisse Kommunikatie | The Netherlands

  • "Roger's Behavior Design Workshop is engaging, easy to follow, and understand as he explains how Behavior Design applies to marketers big and small. His Behavior Design Workshop is the first step in developing successful marketing strategies that will positively impact your bottom line."

    — Christopher Baldwin | CEO | True Digital Communications

  • "Roger Hurni’s Behavior Design Workshop is interactive, effective and thoughtful. He showed us how to tackle any issues whether they are personal or professional through the behavior design’s models and methods. As a PR firm leader, I believe this behaviorial approach should be used for our clients as well to accelerate the development of our firm."

    — Marie-Joseé Gagnon | President and Founder  | Casacom  | Montréal

  • "Roger’s presentation of the principles of Behavior Design is good information for anyone or any organization that is in the business of trying to effectively influence the actions of their customers."

    — Trace Ward | CVB Director | Discover Flagstaff

  • "Roger's humorous and empathetic presentation of Behavior Design really makes what could be a dry subject into one that has immediate and obvious applications with decision making in business and in one’s personal life."

    — William Beutler | CEO | Beutler Ink

  • Roger’s topic was new, fresh, and completely intriguing for our membership. He broke it down to the simplest form of information and then was able to show us exactly how proximity marketing works for large or small-scale companies. The feedback cards we provided for information on how we can do better next time showed straight fives (very satisfied!).

    — Claire Estopinal | AAF-Baton Rouge

  • "Thank you so much for your insightful keynote at the World Marketing Summit. It was truly inspiring to witness how Behavioral Marketing can be applied to reshape strategic thinking in such a dynamic and practical way."

    — Emel Öncel | Strategic Marketing Consultant & Growth Strategist

  • "Roger’s energy made everyone focus on the session. The examples he shared regarding the topic, like The Four Seasons experience, for instance, made everyone understand more about Behavioral Marketing and what it means."

    — Selin Kamil | Destination Marketing Professional, Global Project Coordinator

  • "Roger’s presentation proves once again one of my favorites Einstein’s quote: ‘Everything should be made as simple as possible, but no simpler.’ By leading us through his seminar, we learned how simple actions or behaviors can help us achieve the outcome or aspiration that we wish."

    — Eduard E. Gottschalk | Managing Vice President at AF Comunicación Estratégica

  • "Roger’s presentation was truly captivating—from the energetic opening to the meaningful conclusion, it was very well delivered."

    — Tuğba Sazak | Unit Head | Private Banking

  • "I thoroughly enjoyed attending Roger’s keynote speech. In particular, his entrance to the stage, accompanied by music, was deeply meaningful, perfectly complementing the motivational content he shared. Roger’s anecdote about the "cookies" from his past was unforgettable, and it provided me with a fresh perspective on strategic planning."

    — Adem Eren Sarıoğlu | Tirebolu Faculty of Communication, Public Relations and Promotion

  • "As Vice President of Sales for Cox Media it’s critical to understand how brand engagement is affected within the sales cycle. Having Roger Hurni speak at our summit conference gave us keen insights on how we can engage with our clients more effectively."

    — Fran Mallace | Group Vice President, Cox Media

  • "Roger’s breakdown of the information/action fallacy stood out, showing why the concept matters to communications. His case studies landed well, especially the Leslie's Pool example. It is a reminder of how simple, smart ideas can turn a project around. The closing message on asking the right questions and building critical thinking resonated with me the most."

    — Adéla Kmoníčková | Marketing & Communications Lead, Microsoft

  • "Roger’s Behavior Design Workshop really was incredibly valuable. Where so many people find it difficult to translate models and frameworks into practical sense, Roger does this so easily for us practitioners to take home and apply in our personal and professional lives."

    — Elisabeth Spits | Behavioural Environmental Economist

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