Better Thinkers Win

In a business landscape increasingly shaped by artificial intelligence, the most profound competitive advantage isn’t the technology itself, it’s the thinking behind it.

Through real-world brand transformations, behavioral frameworks, and critical thinking rooted in human psychology, Better Thinkers Win teaches you to decode how people think, choose, and act. This presentation will transform how you think so that you are not merely an adopter of technology, but an architect of thinking. It will help you move beyond surface-level adoption of AI and instead harness it as a catalyst for original thought.

The future is not shaped by those who wield the most advanced AI, but by those who know how to think better with it. Stop reacting to disruption and start driving it with Better Thinkers Win.

ROGER HURNI: KEYNOTE SPEAKER

A distinguished entrepreneur, behavior strategist, and branding expert. With a career marked by innovation and success, Roger brings unparalleled expertise to his keynote presentations, inspiring audiences to unlock their potential and drive exceptional results in sales and marketing.

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Testimonials

  • Anyone can make an ad. But Roger Hurni is one of the few creative geniuses who is genuinely agnostic about tactic, tool, and medium. You’ll never hear him say “what kind of TV can we do?” Instead, you’ll hear Roger ask “what does the prospect need to know to make a decision, and where?” He’s a modern marketer for the modern age, and a super good guy to boot.


    Jay Baer | New York Times Best Selling Author

  • Behavior Design is just a superb rubric for breaking down situations into actionable priorities, focused specifically on driving desired outcomes. Roger’s translation and teaching helps organizations zero in on the most important and most critical areas of emphasis – tailored to the motivations and abilities of the target audience – and provides the ultimate tool for cutting through all of the static to bullseyes that produce results.

    Chas Withers | CEO | Dix & Eaton

  • Roger Hurni’s Behavior Design Workshop was an excellent, interactive, and informative session at our one-day communications summit with higher education communicators from around Utah. The session both entertained and engaged our participants while also introducing them to a new way to connect with their audiences in a more effective manner, which proved to be an invaluable tool.

    Sheena McFarland, University of Utah | David Eccles School of Business

  • Roger’s presentation on Creating Results through Behavior Driven Strategies was entertaining, insightful, and extremely well done.  He was able to provide relevant examples that we could apply to our industry to guide us in becoming better marketers. Plus, he gave us a new way to think about our marketing efforts, which will also lead to favorable results.  Roger is a great, personable and energetic speaker that we would enjoy hearing more from and would love to invite back to other engagements.

    Heidi Brashear | VP, Marketing | BRE Hotels & Resorts

  • Roger’s presentation demonstrates how to use personalization and targeting in a way that converts an audience who want to perform a behavior but can’t’ into long lasting customers. It’s an excellent way to help expand a client’s business as well as your own.

    Serge Beckers | Managing Partner | Wisse Kommunikatie | The Netherlands

  • Roger's Behavior Design Workshop is engaging, easy to follow, and understand as he explains how Behavior Design applies to marketers big and small. His Behavior Design Workshop is the first step in developing successful marketing strategies that will positively impact your bottom line.

    Christopher Baldwin | CEO | True Digital Communications

  • Roger’s Behavior Design Workshop really was incredibly valuable. Where so many people find it difficult to translate models and frameworks into practical sense, Roger does this so easily for us practitioners to take home and apply in our personal and professional lives.

    Elisabeth Spits | Applied Behavioural Strategist | Phillips Group, Brisbane

  • Roger Hurni’s Behavior Design Workshop is interactive, effective and thoughtful. He showed us how to tackle any issues whether they are personal or professional through the behavior design’s models and methods. As a PR firm leader, I believe this behaviorial approach should be used for our clients as well to accelerate the development of our firm.

    Marie-Joseé Gagnon | President and Founder  | Casacom  | Montréal

  • Roger’s presentation of the principles of Behavior Design is good information for anyone or any organization that is in the business of trying to effectively influence the actions of their customers.

    Trace Ward | CVB Director | Discover Flagstaff

  • Roger's humorous and empathetic presentation of Behavior Design really makes what could be a dry subject into one that has immediate and obvious applications with decision making in business and in one’s personal life.

    William Beutler | CEO | Beutler Ink

  • Roger’s topic was new, fresh and completely intriguing for our membership. He broke it down to the simplest form of information and then was able to show us exactly how proximity marketing works for large or small scale companies. Our members asked questions, and many stayed after to speak with him about their own companies or to ask private questions. The feedback cards we provide for information on how we can do better next time showed straight fives (very satisfied!). Everyone loved the use of his examples and they left with great notes about how much they learned. Overall, Roger’s time with AAF-BR was a wonderful, positive experience, and we can’t wait til we are able to host him again here in Baton Rouge!

    Claire Estopinal | AAF-Baton Rouge

Trusted By Top Organizations

Roger is a highly sought-after speaker providing his expertise and insight into marketing trends at conferences, seminars and trade shows around the nation. His most notable and recent engagements include the following. Click below to inquire about a speaking engagement or Behavior Design workshop.

ROGER HURNI’S BOOK ON BEHAVIORAL MARKETING

O U T T H I N K.  O U T P E R F O R M.

In today’s fast-paced business world, understanding customer motivation and behavior is the key to driving success. All the marketing tricks or trends in the world amount to nothing if a customer doesn’t take action. It’s time to change how you look at marketing and apply the science of persuasion and psychology to understand your customer’s motivations.

Transform Your Organization Through Behavioral Marketing

Book Roger Hurni For Your Next Event

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