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O U T T H I N K. O U T P E R F O R M.
Transform Your Organization Through Behavioral Marketing
Foreword by Jay Baer, New York Times best-selling author of seven books.
In today’s fast-paced business world, understanding customer motivation and behavior is the key to driving success. All the marketing tricks or trends in the world amount to nothing if a customer doesn’t take action. It’s time to change how you look at marketing and apply the science of persuasion and psychology to understand your customer’s motivations.
Renowned behavioral strategist and marketing expert Roger Hurni draws from his extensive experience working with iconic brands to provide a clear, actionable framework for applying Behavioral Marketing in any organization. Built with business leaders, CEOs, CMOs, and visionary entrepreneurs—and their unique challenges—in mind, Outthink. Outperform. is a tactical tool kit with practical insights on incrementally changing consumer behavior to align with your brand’s objectives and aspirations. Roger brings his expertise, honed through real-world successes and the application of persuasive methodologies, to provide a hands-on manual that goes beyond theory.
Stay up-to-date on Outthink. Outperform. and Roger's Presentations.
Praise for Outhink. Outperform.
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"Human behavior is too often underrepresented in marketing and business. Thankfully, Roger Hurni has written a fantastic book to help organizations of all kinds to understand and start using behavioral marketing in their work. The real world examples and science-based insights in Outthink. Outperform.can help everyone do just that. Enjoy!”
– Melina Palmer, CEO of The Brainy Business and author of three award-winning books, including What Your Customer Wants and Can't Tell You.
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"Roger has outlined a proven, step-by-step process for effective marketing. His book, 'Outthink. Outperform' explains the method in simple, easy-to-understand terms so that anyone can apply them, regardless of whether they have marketing experience or are building a plan for the first time. The book not only explains what to do, but also WHY – and why the outcome is the behavioral response you want. I recommend 'Outthink. Outperform' for anyone who wants to create an effective marketing plan, regardless of the size of the organization."
– Kelly McDonald, four-time bestselling author and renowned professional speaker. Author of How to Market to People Not Like You and How to Work with and Lead People Not Like You.
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I am constantly pushing my advisory clients to incorporate a Theory of Change or a repeatable, data-driven framework, which they can then use to more reliably and more efficiently solve a client's challenge. Roger gets this, and is leading the industry in moving away from fickle instinct to grounded alternatives.
– David C. Baker, author of The Business of Expertise and Secret Tradecraft of Elite Advisors.
In Outthink. Outperform. Explore How To:
Identify the three key elements
of human behavior and harness them to influence customer decisions.
Develop a deep understanding
of your audience’s motivations, then craft targeted campaigns that resonate.
Leverage real-world case studies
and success stories to inspire your own Behavioral Marketing initiatives.
Break down complex customer behaviors
into manageable steps to create a seamless journey from brand awareness to loyalty.
Transform your organization’s mindset
and approach to marketing, leading to increased sales and long-term growth.