ABOUT

Roger Hurni is an innovative entrepreneur, highly regarded behavior strategist, and renowned branding expert.

As the founder of both Off Madison Ave and LighthousePE, Roger has established a unique niche for himself, providing a distinct perspective on organizational challenges and opportunities. Roger’s work in Behavioral Marketing has made it possible for him to achieve outstanding results for his clients by deciphering human behavior and transforming insights into actionable strategies.

With extensive experience in national client engagement, Roger is a sought-after speaker who shares his expertise on achieving exceptional sales and marketing outcomes through the lens of Behavioral Marketing and customer experience. His presentations blend insightful perspectives with engaging content, leaving audiences with practical steps to elevate themselves and their organizations.

Roger’s illustrious career includes collaborations with iconic brands such as Doubletree Hotels, Nike, P.F. Chang’s, PetSmart, Safeway, Starwood Hotels, WD-40, and Wells Fargo, among others.

Roger’s first book, Outthink. Outperform. Transform Your Organization Through Behavior Marketing, provides valuable insights and strategies to further empower organizations in harnessing Behavioral Marketing’s potential.