AI: Artificial Intelligence or Artificial Interpretation?

AI is not really Artificial Intelligence—it’s more like Artificial Interpretation. Think about it: AI is not sui generis. It doesn’t make up information. Instead, AI finds correlations in seemingly unrelated information and uses those correlations to interpret existing information in a new way.

With that in mind, it’s critical to approach AI from a human-centric perspective. At LighthousePE, our AI examines existing human behaviors to help brands create one-to-one personalized messages and experiences in real-time at scale. When your brand embraces AI, doing so with a human-centric approach will help you connect with motivated customers, communicate value to your customers, and generate the best AI results.

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