How AI Automation Will Drive Mobile App Marketing Success

As much as we may hate to admit it, our smartphones and the apps on them have become an essential part of our lives. We use them for everything. They help us order food, shop, bank, and be entertained. Consider this fact: Last year, the number of holiday purchases through mobile phones exceeded desktop purchases for the first time.

This stat alone proves just how important mobile apps have become. But, if that isn’t enough to convince you, take a look at the Quick Serve Restaurant (QSR) space. Companies like Taco Bell, Pizza Hut, KFC and Yum! Brands are leading the way in AI mobile app marketing automation.

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