How AI Can Increase Customer Engagement and Retention?

In today’s rapidly evolving business landscape, customer engagement and retention have emerged as pivotal factors for sustained success. With the advent of artificial intelligence (AI), businesses now possess an array of innovative tools to enhance these critical aspects of their operations.

In fact, according to a study by Harvard Business Review, companies that integrated artificial intelligence into their sales and marketing operations, experienced a rise in lead generation of more than 50%, cost reductions of 40%–60%, and call time reductions of 60%–70%. Another study emphasized the perfect opportunity for companies to leverage AI to enhance their operational procedures and discovered a startling statistic: the average global churn rate, or customer turnover, is approaching one-third. This striking figure implies that companies are parting ways with nearly one out of every three customers.

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