How Consumer Behavior is Changing with AI-Driven Predictive Analytics

Predictive analytics is not a new concept; it has been used in various forms for decades to forecast outcomes based on historical data. However, with the advent of artificial intelligence (AI), predictive analytics capabilities have been exponentially enhanced. AI-driven predictive analytics involves machine learning algorithms, data mining, and statistical techniques to analyze vast amounts of data and predict future trends and behaviors with remarkable accuracy. Hence, it’s a no-brainer why an overwhelming majority (95%) of companies now integrate AI-powered predictive analytics into their marketing strategy, as shown in the Pecan AI’s Predictive Analytics in Marketing Survey report.

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