How to Use AI Behavioral Data to Inform All Your Marketing Initiatives

Everyone has had a validating experience with a product where it feels like a brand just gets them. To the customer, it feels like a match made in heaven. They may love the features of a certain product, but when asked what they like most about it, it’s not convenient features that stand out; it’s that the brand just fits into their life. Those kinds of customer relationships become possible when you use AI behavioral data to inform your marketing initiatives.

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