Overcommunicating with Your Customers Is Worse than Not Communicating at All

It recently hit me that I’ve been getting tons of emails and push notifications from brands. I started monitoring it. When I realized how bad some of the communication was, I got frustrated and started unsubscribing. And that’s what brought me here: overcommunicating with your customers is worse than not communicating at all.

Two things usually happen with overcommunication—too many ill-timed messages and too many generic messages. To effectively communicate with your customers, it’s critical to deliver relevant messages at relevant times. LighthousePE’s behavior-based AI platform can not only prevent overcommunication but also increase customer engagement and retention..

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