Personal AI Travel Itineraries Can’t Fully Deliver on the Promise of Personalization

Generative AI creates travel itineraries based on what everybody else has done, not what you’d like to do.

The travel and tourism industry is all about inspiring people to have meaningful, memorable experiences when visiting a destination. Destination management organizations (DMOs), attractions of all types, and even travel technology companies like Expedia are now turning to generative artificial intelligence (AI) to help them inspire travelers and attract visitors. Before you employ AI as your personal travel agent, however, consider its limitations alongside its opportunities.

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