Outwrite. Outsmart.
Read the latest about behavioral marketing, industry trends, bonus content from my new book and more!
![Battle of The Geofences](https://images.squarespace-cdn.com/content/v1/5ed7f675fbc0ed6525a7cd66/1591392167224-24Y51OF0ER36JJA1ZHZH/Screen+Shot+2020-06-04+at+3.32.09+PM.png)
Battle of The Geofences
![Why You Should Never Underestimate Your Audience](https://images.squarespace-cdn.com/content/v1/5ed7f675fbc0ed6525a7cd66/1591310375522-X6ROXSB3ZORMOJHQV98N/Screen+Shot+2020-06-04+at+3.35.46+PM.png)
Why You Should Never Underestimate Your Audience
![You have a smart phone, why not a smart app?](https://images.squarespace-cdn.com/content/v1/5ed7f675fbc0ed6525a7cd66/1591310475224-QB5PJH5BJWJ3IR58F85W/Screen+Shot+2020-06-04+at+3.40.19+PM.png)
You have a smart phone, why not a smart app?
![Websites Are Like a Box of Chocolates](https://images.squarespace-cdn.com/content/v1/5ed7f675fbc0ed6525a7cd66/1591311826567-TJP3DB11R7P7UL0451VZ/Screen+Shot+2020-06-04+at+4.02.56+PM.png)
Websites Are Like a Box of Chocolates
![How to Tell When Your Customer Experience Needs an Update](https://images.squarespace-cdn.com/content/v1/5ed7f675fbc0ed6525a7cd66/1591315687126-XKYALTUPOZUX7XAJSAXN/Screen+Shot+2020-06-04+at+5.07.31+PM.png)
How to Tell When Your Customer Experience Needs an Update
![Why No One Wants to Follow Your Company on Social Media](https://images.squarespace-cdn.com/content/v1/5ed7f675fbc0ed6525a7cd66/1591315396232-J4JEFVYI0USLDA9YM4HQ/Screen+Shot+2020-06-04+at+5.01.55+PM.png)
Why No One Wants to Follow Your Company on Social Media
![Content Psychology 101: Why We Use What We Use](https://images.squarespace-cdn.com/content/v1/5ed7f675fbc0ed6525a7cd66/1591314521856-9VEB8CJJDH905J6OVGPC/Screen+Shot+2020-06-04+at+4.47.29+PM.png)