Success Is Just a Hint Away With Kara Goldin, Founder of Hint Inc.
Kara Goldin is the Founder of Hint Inc., a beverage company most known for Hint Water, an award-winning unsweetened water with hints of fruit. Kara has been named one of InStyle’s Badass 50, Fast Company’s Most Creative People in Business, Fortune’s Most Powerful Women Entrepreneurs, Fortune's Most Innovative Women in Food & Drink, and EY Entrepreneur of the Year for Northern California. She is an active speaker, writer, and host of her podcast, The Kara Goldin Show, where she interviews founders, entrepreneurs, and other disruptors across various industries. Kara is the author of the best-selling book, Undaunted: Overcoming Doubts and Doubters.
Here’s a glimpse of what you’ll learn:
Kara Goldin describes her journey toward creating Hint water
What does Hint’s immediate future hold?
How Hint navigated the pandemic and found new opportunities
The difficulties of personalizing a product like Hint water
How Hint has benefitted from multi-flavored drinks called Smash Ups
The early lesson Kara learned from trying to launch hibiscus-flavored Hint water
How the idea behind Hint sunscreen came about
The best advice Kara has ever received about trying new things
What you’ll learn in this episode:
Have you ever sought a better option for things you regularly eat or drink but can’t find anything? What did you do? Did you develop an alternative of your own, or did you give up? If you created your own alternative, did you ever consider selling it as a new brand or product?
Kara Goldin wanted an alternative to diet soda, couldn’t find what she was looking for, and ended up creating a whole new beverage category. Many diet soda consumers consider diet drinks a healthy drinking option because of the word “diet” or because it doesn’t contain the sugar or corn syrup found in non-diet sodas. That’s why Kara, Founder of Hint Inc., regularly drank diet soda, figuring it was a perfectly healthy choice. After noticing her metabolism starting to decrease and acne increasing, she replaced diet soda with water and lost twenty pounds in a two-week span. Seeking more flavor, Kara added sliced fruit to the water. When she couldn’t find anything similar in stores, Hint water was born.
In this episode of From Persona to Personal, Roger Hurni joins Kara Goldin, Founder of Hint Inc., for a fascinating conversation about how Hint water came to be. They discuss the challenges of introducing an entirely new beverage category, overcoming self-doubt and discouragement from others, how Hint Inc. has evolved, how her company navigated the pandemic, and why offering customers a subscription opportunity has proven valuable. Don’t miss it!
Resources mentioned in this episode:
This episode’s sponsor:
Today’s episode is brought to you by Off Madison Ave. At Off Madison Ave, we create meaningful moments of brand trust and influence how people interact and engage with brands.
There is a science behind tapping into your audiences’ desires and motivation. After all, if you’re not changing your audiences’ behaviors, you can’t truly unlock all of your brand’s potential.
The proven models and methods of Behavior Design is the strategic foundation for your brands’ success.
Episode Transcript
Intro 0:02
This is From Persona to Personal podcast. Today's episode is brought to you by Off Madison Ave. Off Madison Ave creates meaningful moments of brand trust and influences how people interact and engage with brands. The science behind their approach taps into your audience's motivations and desires. After all, if you're not changing your audience's behaviors, you can't truly unlock all of your brand's potential. Now, let's get started with the show.
Roger Hurni 0:33
Hello, everyone, I'm Roger Hurni, the host of this show where I get to speak with top leaders in food and beverage. But before we get to our guest today, this episode is brought to you by Off Madison Ave. At Off Madison Ave, we create meaningful moments of brand trust and influence how people interact and engage with brands. There is a science behind tapping into your audience's desires and motivation. After all, if you're not changing your audience behaviors you can't truly unlock all of your brand's potential. The proven models and methods of behavior design is the strategic foundation for your brand’s success. Now today with me I have Kara Goldin I did get that right right here. Yes, Goldin – last names are always can be difficult. Well of course Kara is the founder of Hint Incorporated, best known for its award winning Hintwater. Believing unsweetened flavored water she has received numerous accolades including being named Ernst and Young's Entrepreneur of the Year 2017 for Northern California, and one In Styles 2019 Badass 50 a title I am completely envious. Previously Kara was vice president of shopping partnerships at America Online she hosts the podcast The Kara Goldin Show, in her first book on daunted overcoming doubts and doubters was released in 2020 and is now a Wall Street Journal and Amazon Best Seller and I have on my coffee table looking forward to read. Kara lives in the Bay Area with their family and three wonderful labradors. Kara, welcome to the show.
Kara Goldin 2:07
Thank you excited to be here.
Roger Hurni 2:10
I really appreciate you being here on, your resume is a little intimidating. So if I mess up, it's just because of my nerves. Alright, well, everyone loves a good origin story. So tell me yours.
Kara Goldin 2:25
Basically, I was, I had been a media and a tech executive. And I had this idea as I was taking a couple years off actually to spend time with my young family. And it was during this time that I was really focused on making sure that I was putting the right thing in their bodies so that they'd be healthy. And as I was, as I was regulating, you know, sort of what they were putting into their system and sort of cutting back on juice and things that I you know, I just really didn't feel good about giving them I realized that I felt like a hypocrite that basically a lot of the things that I was telling them not to do. I was kind of doing it in my own life. I wasn't drinking juice at the levels that I was telling my kids not to drink, but I was drinking diet soda. And so for me, diet soda was just an everyday thing you and I were talking about Arizona when I grew up in Arizona, I would go to the local Circle K and I would buy the you know version of Super Big Gulp and, and be constantly drinking diet soda. I felt good about my diet drinks. I thought that diet meant health. And I started drinking it. When I was in high school. And I was a gymnast I was an athlete until I graduated and basically, you know, again, really thought that that was a good step, substitution for for water. And it wasn't until I started having kids that I started realizing that my metabolism had slowed down I was, you know, not as healthy as I want to be. I'd also developed a really bad acne that no one could kind of get their arms around as to why and I decided that I would quit drinking diet soda and start drinking plain water, which was a chore because I was never a water drinker grew up in Arizona where it should have been drinking a lot more water but I just didn't. And finally I started slicing up fruit to get myself to drink more water and threw it in the water. And I had stopped drinking diet soda. It was two and a half weeks in when I realized that I had lost over 20 pounds. Wow. And I thought holy moly like what's happened? I mean why is this occurring. And I think it was, it was really my body's relationship with diet sweeteners that had that, you know, had really I had stumbled upon and doing this little experiment. So of course, I wasn't going to go back to drinking diet soda, in addition to the weight, my skin had cleared up, and I just felt better. And it was at this moment when I thought, okay, the one problem here is that drinking water is boring, I've solved that by throwing fruit in the water, but it's a hassle to go and, you know, slice up the fruit, go buy the fruit, clean it, slice it, put in the fridge, and then it goes bad after a day, there has to be a drink out there that I can buy instead of my diet soda. And I was shocked that there wasn't. So I went to my local stores in San Francisco where I was living, nothing, I went to New York, nothing. And, again, what I didn't realize as I was creating this in my kitchen was that I was creating not just a product, but an entirely new category, which I don't necessarily recommend to people, it's really hard, right in any industry to go and start an entirely new category. And you know, you've always got the big guys who, you know, will tell everybody and market every to everybody that you don't need an unsweetened flavored water. And, you know, because again, they're benefiting from selling, if it isn't sugar, they're selling diet sweeteners. So all of those things 17 years ago, were really what I was up against. And, and so you mentioned my book, I mean, in the book, that's where I really talk about, you know, I just wanted to get a product on the shelf, people would say to me, that I previously worked with in tech, I think it's so great that you decided to become an entrepreneur, and I was looking over my shoulder saying me, oh, no, I just want a product on the shelf. And and it wasn't until people really started saying, you're an entrepreneur. And that I realized that, oh, I guess I am, I just really want this for my own personal consumption.
Roger Hurni 7:24
That's amazing. I think people, you are certainly at the forefront of that. And you're creating a new category for certain, but there's been these offshoots of flavored waters. And I, and please correct me if I'm wrong, I look at those flavored waters with, again, the sugar and the sweeteners and stuff they put in there is not, not as healthy. And that's really the big different trade between the flavored waters and Hint is that you'll put anything in there. It's just unsweetened fruit, right?
Kara Goldin 7:54
Yeah, well, it's it's unsweetened flavored water and no sweeteners at it. And so diet was the word that tricked me into believing that something was healthier than it was. I had many friends who were drinking a product called Vitamin Water. And, you know, frankly, it was a brilliant marketing scam. Because many people thought that they were having vitamins. Vitamins are considered a positive thing, right? You think you need vitamins. And so people are so focused on the vitamins that they're not focused on all the rest of the stuff in the drink – the food colorings, the, you know, the sugar in some drinks, the diet sweeteners in some drinks. And so, I think that there's so many products in so many different categories that are healthy perception versus healthy reality. And what I was stumbling upon was that, and I was, I was pissed, right that I had fallen prey to these products that I, It's funny when I first started drinking diet soda, I don't think I enjoyed it. My mom was a Tab drinker. And, and I remember, you know, her drinking a ton of Tab. And of course, I wasn't gonna drink the drink that my mom was drinking. I mean, that to me was just, you know, taboo, I would never drink that. So when diet soda came out, I hope in particular, that's when I said, “Okay, well, it's better than Tab,” and I started drinking it. And then, and that's the trick to that, so many people get accustomed to it and get, you know, hooked, get addicted to these diet sweeteners, and they start off thinking that it's actually going to be better for them. But the reality is, is that it may not be better for you in fact, there's a lot of studies around insulin resistance and how insulin resistance can cause, you know, diseases like Type 2 diabetes. And so again, that is, that is something that so many consumers are not aware of until it becomes a really big problem for them.
Roger Hurni 10:21
I love your line, “the difference between healthy perception and healthy reality.” And I, going beyond water, going beyond the food and beverage category. I think that perception versus reality thing is a lot is a good lesson for entrepreneurs, because I think there's been a marketer, you know, probably not saying the wrong thing here. But there's too much spin, you know, and, and I used to work for an organization, I'll give them a plug, at Candidates Worldwide, where the saying from the early part of the 19th century was “truth well told.” And I think we've lost some of that and to find an entrepreneur who really embraces that and is truly wonderful. And you know, what it's showing up in the product growth. And because it's been, it's been great, it's all over the place. You’ve gotten to a certain point, what is what is the future growth look like? For you now? Are there, are there product extensions of Hint or other product opportunities that you're looking into in the future?
Kara Goldin 11:26
Well, I think the key thing for Hint is, when I started this company, it was I realized pretty quickly that I was launching, like I said, not just a new company, but also an entirely new category. And, you know, like many industries, there's one or two players that control the the industry, and so unfortunately, you know, it was really probably the toughest thing to get was shelf space, and, you know, distribution, right, because there's, it's a real estate model. And again, this happens in every single industry, it just so happens. And, I mean, basically, there's three players in the beverage industry, there's Nestle, Coke, and Pepsi. And they have long standing relationships with many of the major outlets. So there's a tiny percent of space that is allocated to about 2000 different beverages. And so, to get actual space is really tough to launch an entirely new category where there's no competition, that that is incredibly tough. And so while we have been growing, and you know, even over the last few years, in particular, I think more and more people are focused on health, if nothing good came out of the pandemic, I think people are really focused on, you know, what they're putting in their system and trying to stay healthy and or get healthy. And so I think more than anything, it's just growing the brand it is, it is continuing to get in more outlets, we're in, you know, most stores, Costco, Walmart, Sam's Club, all the, lots of stores. And we're also direct to consumer, I mean, Hint has grown. We're one of the first beverage companies that actually went direct to consumer back in initially in 2012, with Amazon and then launched on drinkhint.com, a direct to consumer model, which, of course, during the pandemic, when, you know, there were supply chain issues, there were, you know, EDI issues for many brands to be able to actually get on the shelf. And it wasn't clear exactly what the store, what the stock was for the beverage in a warehouse, for example, all of those systems broke for many companies during the beginning of the pandemic and having our own direct to consumer model. We were able to keep up with demand and get products direct to consumers.
Roger Hurni 14:05
Is that, I asked this question of every entrepreneur, how did you navigate the pandemic? You kind of answered that, right, there is the direct to consumer, was that the trick for getting through? We're not necessarily on the other side of it. Yeah, I recognize that. But they're really good lessons to be learned. And so I'm kind of curious, can you expand upon, like, was there anything else outside of direct to consumer that helped me get to the pandemic? And I'm gonna give you a part two to this question, which is, knowing what you know, now being basically on the other side of it, what would you do differently?
Kara Goldin 14:42
Look, I think great entrepreneurs see around corners and they're constantly you know, they're a little paranoid and they are constantly trying to add on to their original vision. And so when I think back at the beginning of the pandemic, the good news about about sort of our situation at the beginning of 2020, was that we were preparing to go into some major retailers, and we didn't want to screw up. So thing, so major retailers like Walmart and all the Sam's Club, you really have to be ready, right to go to the stores, they're big demands. And so we were preparing for that we had automated, a lot of our plants that we work with, we had actually bought, we don't own any of the plants that we produce on, but we were actually adding on and purchasing parts to add on to, to, you know, our co-packers, for example. So we were very ready to ramp and it ends up at the beginning of the pandemic, the biggest problem was that people were getting sick, in factories, right. And so, you know, because we automated, we were able to actually do a lot where other factories, they hadn't been so paranoid, they weren't seeing around corners, we did it for a different reason, to basically keep up with demand, but it was the same reason that would actually help us to be able to not only keep up, but also take on new business too. So another thing that happened at, towards the beginning of the pandemic in May, was we got a phone call from Costco. And Costco said, “You guys produce everything in the US, right?” And I said, “Yes.” And they said, “Well, there are a lot of our brands that we work with, some very large brands, that actually source cans from Asia, and the plants in Asia are shut down right now. So they don't have any products.” So we actually, because we produced in the US, we were able and and we were ready to take on new business, we were able to pick up a lot of business. And we went nationwide with Costco at that point. Costco was a buyer and or retailer in particular, where they have regions. And so you sell into each region typically, well, we, you know, sort of, they needed water, because they had empty shelves, and they needed it. And so we were able to use that to our advantage. So I think that, you know, those are just a couple of examples. But I think more than anything, you know, the key thing that we were able to do was really not stay complacent. How do we, how do we do things that are smart, typically different than what other retailers were doing. I mean, I was interviewed in The Corner Office, the New York Times article, at the beginning of the pandemic, and I think being an entrepreneur, you're an especially an entrepreneur, that's kind of the underdog entrepreneur, right? You're trying to get space, you're trying to do something that no one's done, which was produce a, you know, unsweetened flavored water with no preservatives in it. And because no one actually was doing this, you have to try a lot of different things, you have to, you know, figure out a lot of different things that no one had ever figured out before. And so, that kind of thinking, that kind of tenacity, that kind of resilience, right to just keep going and keep getting up and keep, you know, don't stay complacent, I think is the it's the perfect player to put into a pandemic situation, who is just not going to take no for an answer is going to figure out how to make it all work. And so a long winded answer on sort of what, you know, more than anything.
Why I think we were able to do what we did, and the team, I'm not just speaking for me, but the entire team, I think, really felt the same way. You just figure out you don't sit there and and say, I don't know what to do. So I'm just going to stay still. I mean, you have to figure out how you go. Take advantage of opportunities like Costco
Roger Hurni 19:53
That's That's great advice. I love the good entrepreneurs can see around the curve a little bit luck, there's always a little bit of luck in everything and the fact that the pandemic made people want to be healthier, and you've got this perfect product at the perfect time. But it does take a lot of great skill on the backside of that to recognize opportunity and leverage those points. People are talking a lot about how that pandemic has changed consumer behavior and how personalization is, is a really big deal. And now the your direct consumer model, are you doing anything along the lines of that type of personalization. In your direct to consumer say, you kind of figure out what people might want to try versus, you know, when, when I've worked in a lot of restaurants, not like in as a waiter, but like marketing restaurants, one of the things that people would say all the time is, oh, we get people to try other dishes, because if they come in for the one dish, they really love all the time, at some point, they come in less and less and less. And so we get them to try other dishes, and they have a bigger range, you know. And so it's like, I love the watermelon water. And all I drink is the watermelon water six months from now, I'll be like, I'm done with this, because I'm not introducing myself to other flavors. So you doing some kind of personalization like that?
Kara Goldin 21:11
You know, ever since we launched Hint, and frankly, part of our challenge, and you know, the early days of direct to consumer, for Hint was on Amazon. And you know, Hint is still on Amazon. We love Amazon. But it really is a story about data. And so I think the challenge for me was really understanding unlike a lot of beverage executives, or people in consumer food, consumer products is that Amazon, I knew what they had. Right, I had come from Tech, I had been at America Online for years. And so I wanted the data that they had on the consumer. And I'll never forget that the Amazon buyer sharing with me when I said, you know, “Why do you like Hint? I mean, what what is it? Why do you think people are buying so much of it.?” And he said, “You know, it's interesting, we love Hint. And we love promoting it primarily because the people who are buying Hint are also buying other health related products and other categories. So it allows us to get the ring in a basket to be higher, and versus other products that are beverages that maybe you compete with on the shelf. They're not going and buying other health related products within Amazon.” And so I'm like, okay, that's super fascinating on many, many levels. How do I get that information? How do I reach out to the consumer? And this gentleman said, “Well, you can't, because that's our consumer.” Right? And, and it was at that point, when I thought, Okay, well, in order to get our data, we need to launch our direct to consumer business. So the original thinking behind the direct to consumer business was really to get to know this consumer, to be able to figure out, okay, if they like watermelon, then they're gonna like blackberry, and be able to do a lot of the stuff that you were thinking, that was back in 2012. But that really quickly we started, you know, doing that, and being able to see and, and part of the challenge, I think, sort of where, you know, retail sales have gone is that the disadvantage, like retail is still huge for Hint and huge for lots of beverages. But the reality is, is that it is, it's hard to really know who your consumer is, and the personalization, and all those things that you're talking about, and really get a good profile, you may know that they're, that they're buying Hint from your local Target or Whole Foods, or whatever. But you don't necessarily know that the same person is buying these flavors, and you can't profile and do the things that I think are really super interesting you know, for this consumer.
Roger Hurni 24:12
Yeah, I would agree that you can't do that, by the way, you've described it, but you also have a subscription component to your business. I know that was like a 30/60/90 days kind of thing. You can at least do it there. Right? I mean, are you able to do it there? And it's sort of a part to that question. If someone's on it, how are you mitigating subscription model, like making sure no one punches out?
Kara Goldin 24:38
Well, so yeah, I mean, that was the main reason why we were starting our direct business was to be able to do that. So for sure, we can tell exactly who this consumer is. You know, what they're buying and all of that. I think more than anything, what it really boils down to, and I think that that was really what the cause was. The pandemic showed us that the consumer is in control of where they've where they're going to purchase the product. And I think that, you know, more and more, that's becoming true. So I mean, today, there are many people who do not go grocery shopping, you know, they buy food on GrubHub. They, you know, maybe they go to Costco every other month, but it's not how people are choosing to use their time. Right. And so if if they know that there's a product available online, then, you know, they, more than likely will want it shipped to them, as long as you know, the cost is right, right. And so I think that, that really dives into what you're talking about around subscriptions. So there's, Hint has a huge subscription, the opportunity for consumers, and that's if they order three cases, or more than they're gonna get free shipping. And so, you know, the reality of subscription businesses is, if it makes sense to the consumer, and it's a product that they want to keep using, right, everybody there, you know, this is probably a different topic. But, you know, I always tell people that it's one thing to get a subscriber, it's another thing to keep a subscriber, you know, for, and I think it's, there's two parts to that. One is you have to have the right offer with the right product, but then it kind of just speaks to what is this consumer choosing to do? Are they going grocery shopping, and are they, you know, choosing not to spend their time that way. And clearly, for brands that were sort of weathering the storm through the pandemic, if they didn't have a direct to consumer business, then you know, that consumer wasn't going to be able to get their products anywhere.
Roger Hurni 27:10
True, very true. I often tell clients getting a sale as easy, having a customer for life is really hard. And particularly when but when you have access to first party data, and you can look at those behaviors, there's a lot of learnings that you can do to shift behavior over time. So that that process is a continual one, and then you build that relationship over a long period of time. And you're doing that.
Kara Goldin 27:35
And I think like, the other thing that we've been able to really take advantage of on drinkhint.com is something we call smash ups. So smash ups are these, you know, flavors that we just throw together. Some of them frankly, we've brought to stores and offered to have them put it on the shelf, and they didn't want it. But things like you know, peach pineapple together. And so we call them smash ups, and we put them online with we can actually see with especially with our subscribers, they get access to that these new flavors, these new smash ups first. But once they actually enjoy your product and liked your product, then you're able to build that trust and you can come out with flavors and offer it to it to them. They may not have tried your that flavor before. But when they trust you when they know that they you know, they may like watermelon better than pineapple. But they're like, oh, pineapple peach. That sounds amazing. And then they buy it. I think that the other thing that we've learned over the years is that, you know, don't be too weird about your flavors. I was just telling my daughter the story the other day that in Arizona growing up, my mom used to have sun tea and she would have this giant jar of tea and oftentimes she would use hibiscus flowers and she would throw it in there. And then it would bake outside for 48 hours. And then she'd bring it in. I mean in some ways she was making, she never sweetened it, it was unsweetened tea, and it was really good. And and so one of the flavors that we launched early on at Hint was hibiscus tea, unless you grow up, or actually it wasn't tea it was water. Technically this is water. Yeah, it wasn't too much different from what my mom was making way back then. But the reality is, is that people can't think about what hibiscus tastes like unless you had my experience and hibiscus is something that you know that Hispanic market probably knows, especially in southern California, and but, or Arizona. But outside of those areas of the country, the hibiscus Hint did not do well. And so again, like, I think today, if you were to launch hibiscus, maybe it would do better because you've built a brand, and you've built trust around it. But I think that launching that product early on that flavor that was unique and weird, all the things that the buyers at the stores are telling you that they want. But the reality is, is unless the consumer knows what it's going to taste like, they probably aren't going to try it and put money towards buying it until they actually trust your brand.
Roger Hurni 30:51
That's very true. Very true. That's a great lesson. You have been incredibly gracious with your time. And I know we need to wrap up. I've got two quick questions for here. But it's just you and I. So what are some big announcements that are coming up that you can share anything on the horizon? Like I saw the sunblock, which is great, or sunscreen, if you want to call it, Yeah, what else are you doing?
Kara Goldin 31:16
You know, I think constantly coming out with With new flavors, and, and the the sunscreen was a little while ago. So but that's a it's a great product. For sure. And, you know, again, you and I were talking about how the thing that about a mission based company is, which is really how I thought about this, I didn't plan on becoming an entrepreneur, I didn't plan on becoming a beverage entrepreneur, there are people that dream about that and think about, you know, I'm going to be an entrepreneur, I'm going to be a beverage entrepreneur, for me, it was about solving a problem for myself, and, and really based on a mission to help people get healthier, and drink water. And once you are living that, and breathing that and seeing all these other challenges that go on around those themes. I think that you start to think about, well, what about sunscreen? What about creating a sunscreen that doesn't have oxybenzone? And if it smells better, because flavor, actually smells great, right? The scent of grapefruit and the scent of pineapple and pear? Why isn't that in a sunscreen? And so I think being able to ask why and think differently and do things that just because they aren't on the market, it doesn't mean that they shouldn't be. Right. So I think like that is the thinking behind the mission of Hint and how we've always thought about it.
Roger Hurni 33:03
Wonderful. I have one last question. And this is I'm gonna turn the tables on you just a little bit here. What you said today is great advice for a lot of entrepreneurs, whether they're established or not. So my question to you is, what's the best advice you've ever gotten?
Kara Goldin 33:20
You know, I think about this a lot. Because whenever I was, even when I was growing up, and I would, you know, fear, sort of, especially sports, I would get a lot of anxiety around, you know, in those early days. And that never stops, right that I think as you go into business, you get your first job at whatever stage in life that you're at, you really start to kind of get those butterflies and try and think should I do this? Should I end up trying to make that right decision? And my dad used to say to me, what's the worst that can happen? Like, imagine the worst, right? And it typically never is ever that bad? Right? something different happens along the way. But you have and then I think there's part two of that is you reflect back on those situations that you've had where you were really anxious. You were nervous when you saw what you were worried about, and then what the reality was, and you I think looking back on those situations and realizing that it actually turned out better most of the time, you tried and you learn some things. And again, I think I think it's really part two of of what's the worst that can happen is probably the best advice that I still think about today.
Roger Hurni 34:47
Wonderful. Wonderful. Well, thank you. I've been having a great conversation today with Kara Goldin, who's the founder of Hint Incorporated and their product, Hint Water. Kara where it can people learn more about you and Hint?
Kara Goldin 35:02
Sure. All over social @KaraGoldin and my book, Undaunted, you can pick that up or download it on Audible as well. And hopefully you'll you'll also get a chance to listen to my podcast, The Kara Goldin Show where I interview lots of founders and CEOs who are sharing their journeys, their challenges along the way, their failures, things that they were worried about. And, yeah, love to love to hear from you.
Roger Hurni 35:35
All right, wonderful. I will make a shameless plug for you as well, because there was something I read on one of your blogs. My dad gave me some great advice about being a lifelong learner, and on your blog, I really appreciated that one. So, Kara’s blog is really fantastic. And I highly recommend you go to that at karagoldin.com. So thank you. Thank you again for being on the show today.
Kara Goldin 35:55
Appreciate it.
Outro 35:58
Thanks for listening to From Persona to Personal, the podcast that takes a closer look into how organizations personalize their marketing. We'll see you again next time and be sure to click Subscribe to get future episodes.
