How Amy's Kitchen Built a Brand Based on Values With Ritu Mathur, VP of Marketing at Amy’s Kitchen

On this episode of From Persona to Personal, Roger Hurni visits with Ritu Mathur, VP of Marketing at Amy’s Kitchen, about building and sustaining a brand around consumer values and why the brand has remained successful over the years. Ritu also shares marketing strategies and the communication approaches that have worked for Amy’s, how the brand stands out among the competition, and some subpar advice she learned from.