Creating a Unique Experience at the Doughnut Shop With Betsy Hamm, CEO of Duck Donuts

On this episode of From Persona to Personal, Roger Hurni is joined by Betsy Hamm, CEO of Duck Donuts, for a conversation about growing a doughnut brand through franchisees that share Duck Donuts’ values and are committed to a memorable customer experience. Betsy talks about their high expectations for franchisees, how they provide the resources needed to produce the unique Duck Donuts’ signature experience, and how they create a personalized customer experience every time.