Reframing Visit Detroit's Reputation With Chris Moyer, Senior Director of Communications at Visit Detroit

On this episode of From Persona to Personal, Roger Hurni chats with Chris Moyer, Senior Director of Communications at Visit Detroit, about effective ways to rehabilitate the reputation of a city to attract tourists. Chris talks about overcoming the perception that Detroit is unsafe, highlights the tremendous cultural and historical impacts of the area, and discusses Visit Detroit’s approach to using AI and a mobile-friendly website for marketing.