When Is It Important To Have Product Value and No Value at the Same Time? With Mark Fortney, VP of Sales and Marketing at Cozzini Bros, Inc.

On this episode of From Persona to Personal, Roger Hurni welcomes Mark Fortney, VP of Sales and Marketing at Cozzini Bros, to discuss their unique business model. Mark explains how they supply knives to restaurants, replace them when they break or get dull, and then sharpen the blades and redistribute them to customers. Mark says it’s mystical to have a knife that provides a great initial and long-lasting edge that gets replaced if it gets dull or worn out.