How To Scale a Convenience Store Food Brand With Dan Shapiro, CEO at Krispy Krunchy Foods

On this episode of From Persona to Personal, Roger Hurni welcomes Dan Shapiro, CEO of Krispy Krunchy Foods, for a lively conversation about managing a brand with a unique business model. Dan explains the strategy the company uses since its Krispy Krunchy Chicken is mainly sold out of convenience stores, how its marketing approach differs from standard restaurant locations, and how the company is growing its brand without advertising.