How To Handle Multi-Generational Media Selection With James Walker, CEO of Frisch’s Restaurants

On this episode of From Persona to Personal, Roger Hurni welcomes James Walker, CEO of Frisch’s Restaurants, for an in-depth discussion about the challenges of marketing to a customer base whose ages span multiple generations since the communication method and message will vary. James discusses his various marketing strategies to reach a variety of age groups and which customers will receive discounts and why.