Rethinking Customer Behavior With John Giaquinto of Hannaford Supermarkets

On this episode of From Persona to Personal, Roger Hurni is joined by John Giaquinto, Senior Director of Customer Loyalty and Digital Marketing at Hannaford Supermarkets, for a conversation about successful grocery store customer loyalty programs. John talks about why customers’ digital engagement is higher than before Covid started, how it’s changed how people shop, and how the resulting data has allowed Hannaford to know individual customer purchases to personalize discounts through their loyalty program.