Tapping Into Consumer Trends To Build Your Brand With Kathryn Moos, Co-Founder of OWYN

On this episode of From Persona to Personal, Roger Hurni is joined by Kathryn Moos, Co-founder of OWYN, for a conversation about staying focused on consumer behavior when establishing a brand. Kathryn talks about starting OWYN, determining the most effective venues for product sales, observing which products generate brand loyalty, and using education to attract and retain subscribers.