Don't Ignore Grassroots Efforts When Building Your Brand With Lee Marcum, CEO of Jack’s Donuts

On this episode of From Persona to Personal, Roger Hurni sits down with Lee Marcum, CEO of Jack’s Donuts, to discuss the keys to successfully franchising a small restaurant brand and breaking into new markets. Lee talks about the history of Jack’s Donuts since its inception in the early 60s, why he decided to expand through franchising, and how grassroots tactics won customers in new communities.