For Brand Strategy, GoGo squeeZ This With Mark Edmonson, Chief Marketing Officer at GoGo squeeZ

On this episode of From Persona to Personal, Roger Hurni welcomes Mark Edmonson, Chief Marketing Officer at GoGo squeeZ, to discuss how to personalize a product experience for an audience of multiple age groups. Mark says it starts with understanding different cohorts. For GoGo squeeZ, the first cohort is age five and under, where parents control snacks. The second cohort is ages 6-12, who want to choose for themselves. To learn how they personalize by age group and much more, tune in!