The Secret Sauce of Local Restaurant Success With Mike Jacobs, Founder and CEO of Kitchen Data Systems

On this episode of From Persona to Personal, Roger Hurni welcomes Mike Jacobs, the Founder and CEO of Kitchen Data Systems, for a conversation about how delivery-first restaurants are doing business as virtual brands. Mike discusses how virtual brands can enhance their bottom line by making customers aware that they exist, ways to create brand awareness, and how to build a meaningful connection with customers since food is only part of the total customer experience.