On this episode of From Persona to Personal, Roger Hurni welcomes Kate Troc, Managing Director at WineShop At Home, to discuss the enjoyment of drinking wine with others. Kate’s role includes holding private guided wine tastings inside homes and small businesses. During the pandemic, she switched to virtual events. Now she’s incorporated all the changes into their business model, and she explains how the company is more robust than ever before. They talk about personalizing wine for the consumer, bracing for inflation, challenges she faces, and their favorite wines.

In this episode of From Persona to Personal, Roger Hurni welcomes Erik Frederick, CEO of UNO Restaurants, LLC, for a captivating conversation about what UNO Restaurants did to become stronger during the pandemic. Erik explains how UNO personalizes the dining experience for its customers, and how UNO (whose pizzeria has been around since 1943) continues to evolve with new concepts. Erik shares some great examples of how he caters to its customers. Don’t miss this interesting episode!

In this episode of From Persona to Personal, Roger Hurni, Managing Partner and Chief Creative Officer at Off Madison Ave joins Chad Franzen of Rise25 to talk about how this marketing agency came about. He talks about the collaborative nature of the agency’s work, what makes it unique, leading with empathy, and how a particular client benefited from working with his agency. Roger also shares why affecting behavior is critical to a brand’s success. Tune in to hear a marketing expert’s unique perspective!