On this episode of From Persona to Personal, Roger Hurni, Managing Partner and Chief Creative Officer at Off Madison Ave, is interviewed by Chad Franzen of Rise25 about his new book. Roger shares what readers can learn about shifting from simply marketing and creating personas to cultivating customer relationships. After reading the book, readers will have a better understanding of what makes their customers tick and what motivates them to take action. Tune in!

On this special edition of From Persona to Personal, Roger Hurni and co-host John Corcoran talk with Mike Evans, Co-founder of Grubhub and Founder of Fixer, about the many moving parts of building an idea into a business. Mike details his journey as the Co-founder of Grubhub, from why he started it to how it evolved to the many obstacles he faced along the way. He shares why he decided to walk away and ride his bike across the country, write a book, and then start something new.

On this episode of From Persona to Personal, Roger Hurni, Managing Partner and Chief Creative Officer at Off Madison Ave is interviewed by Chad Franzen of Rise25 about ways businesses in the food service industry can prepare for a possible recession. Roger predicts the customers’ mentality will tend to be more cost-conscious and shares ways to emphasize opportunities to provide value, keeping consumer spending concerns in mind. He says it’s important to start preparing now, so don’t miss this episode!

In this episode of From Persona to Personal, we’ve flipped the script, and Roger Hurni, Managing Partner and Chief Creative Officer at Off Madison Ave, is interviewed by Chad Franzen of Rise25 about all things in behavior design and how he uses it in marketing. Roger shares the tricks to determining customer motivation and how it can be effective in making money for your clients and saving them money by preventing unnecessary work. Don’t miss this interesting and informative episode!

In this episode of From Persona to Personal, Roger Hurni, Managing Partner and Chief Creative Officer at Off Madison Ave joins Chad Franzen of Rise25 to talk about how this marketing agency came about. He talks about the collaborative nature of the agency’s work, what makes it unique, leading with empathy, and how a particular client benefited from working with his agency. Roger also shares why affecting behavior is critical to a brand’s success. Tune in to hear a marketing expert’s unique perspective!