Using a Mobile App To Extend the Customer Service Experience With Steve Greer, Chief Marketing Officer at Urban Plates

On this episode of From Persona to Personal, Roger Hurni is joined by Steve Greer, Chief Marketing Officer at Urban Plates, for a conversation about how restaurants can use mobile apps to provide a high level of service to its guests. Steve discusses how to align the app experience with a personal visit to the restaurant, his ultimate goals for Urban Plates' app, why restaurants should develop their own apps, and the benefits of having a custom app to compete in a saturated market.