Brand Value Comes From Growing Right, Not Fast With Steve Kraus, Founder and Partner at Press Coffee Roasters

On this episode of From Persona to Personal, Roger Hurni is joined by Steve Kraus, Founder and Partner at Press Coffee, for a conversation about effective growth versus rapid growth. Steve talks about the challenges of continuous growth and why labor is the hardest aspect to manage. They discuss the most effective ways Press Coffee can use its mobile app and how AI can help extend the customer experience beyond the store.