How To Leverage a City's Features To Attract Visitors With Leonard Hoops, President and CEO of Visit Indy

On this episode of From Persona to Personal, Roger Hurni welcomes Leonard Hoops, President and CEO of Visit Indy, for a conversation about making your city a traveler's destination. Leonard discusses what has helped Indianapolis attract visitors and how the city can take advantage of the existing attractions that appeal to visitors. He also talks about using AI for marketing purposes and whether a Visit Indy mobile app would benefit people who travel to Indianapolis.