Don't Market Wine Before Its Time With Kate Troc, Managing Director at WineShop At Home

On this episode of From Persona to Personal, Roger Hurni welcomes Kate Troc, Managing Director at WineShop At Home, to discuss the enjoyment of drinking wine with others. Kate’s role includes holding private guided wine tastings inside homes and small businesses. During the pandemic, she switched to virtual events. Now she’s incorporated all the changes into their business model, and she explains how the company is more robust than ever before. They talk about personalizing wine for the consumer, bracing for inflation, challenges she faces, and their favorite wines.