Using Product Personalization To Personalize Digital Marketing With Zach Hempen, Director of Digital Marketing at Your Pie Franchising

On this episode of From Persona to Personal, Roger Hurni welcomes Zach Hempen, Director of Digital Marketing at Your Pie Franchising, to discuss the benefits of product personalization and how digital marketing can be used to target your customers. Zach talks about what excites him most about his work with Your Pie, why product personalization has been so valuable, the advantages provided by the brand’s mobile app, and the worst advice he has ever received.