How adidas Outdoor Changed the Behavior of Outdoor Sports Enthusiasts With Greg Thomsen, Former Managing Director at agron, Inc.

On this episode of From Persona to Personal, Roger Hurni discusses the launch of adidas Outdoor with an icon in the outdoor sports industry, Greg Thomsen, who recently retired as Managing Director at agron, Inc., the exclusive licensed dealer for adidas products. Greg talks about why adidas decided to join the crowded outdoor sports apparel market, its targeted audience and marketing efforts, the people and channels used to promote the products, and the value of ignoring naysayers.