What Is It And When Is It A Bad Marketing Strategy?

Getting customers from your competitors is one of the most important marketing strategies a brand should embrace. To date, the efforts employed are fairly broad and difficult to measure. But with the universal appeal of native brand apps on our smartphones, getting a significant percentage of those customers to come back to your business is actually pretty easy.

However, the execution of that strategy is not the same for every company. The mistake many brands make is believing this is a one-size-fits-all approach. It is definitely not — particularly when it comes to the use of location data. But that problem is easily solved when you use location data properly and combine it with a behavior-based approach to your marketing

To read more of this article, please click here.