How Privacy Restrictions Can Help Brands Rethink Customer Engagement

The ability of advertisers to have access to consumers’ online activity and behavior has been one of the most foundational drivers of the internet economy over the past two decades. It’s not a stretch to posit that online behemoths like Google, Facebook and Twitter wouldn’t be the juggernauts they are today without their ability to sell that data to advertisers. But that may be about to change.

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