Is Your Brand Recession Ready? Seven Ways To Prepare

My father was a big history buff. And while I’ve come to appreciate and enjoy history immensely, I wasn’t so fond of it as a kid. I remember my father repeating this one phrase: “Those who don’t understand the past are doomed to repeat it.”

I’m not a kid anymore, and I have my own history to look back on. I came into the workforce during a recession, started my company before another recession and worked through it only to face (and work through) the Great Recession of 2008. Each time, I’ve been able to come out stronger and better positioned for the future. So now I understand just how valuable those words my father used to repeat really are.

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