What Is The Best Marketing Conversion Tool?

This is a question I am often asked. Probably because every company out there thinks that the tool they have is the best one. Maybe so. Maybe not. But when you take into consideration that what your brand really needs is the ability to change human behavior, it becomes an entirely new conversation. The good news is that it is possible for brands to succeed in this way, but the process does not work in isolation. It functions as a part of a consumer purchasing ecosystem—most of which is in place and all a brand needs to do is activate it.

Let’s start by helping you understand what makes up a behavior. Anything we do in our lives is a behavior, whether it is purchasing a new item, cleaning the house or meeting a friend for lunch. Understand that each decision and specific action we take is a behavior. Human behavior is made up of three things: our motivation, which needs to be a fairly high degree, our ability to perform the behavior and our need for a specific prompt to nudge that behavior into action.

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