Mobile App AI: Forget Customer Opt-Outs and Focus on Opt-Ins

When considering implementing a mobile app AI like LighthousePE, it’s easy to get caught up worrying about the potential of customer opt-outs. Instead, however, I’d encourage you to focus your attention on the customers who choose to opt in—customers who already have a relationship with and an affinity toward your brand. You shouldn’t miss the invaluable opportunity to communicate with your most loyal audience at the risk of opt-outs from less engaged customers.

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