Choose Wisely: The Right AI Can Transform Your Business

Until recently, most conversations about how to use AI for business have revolved around using AI to do regular business operations more efficiently. The capabilities of AI, however, extend far beyond simply increasing efficiency. AI is no longer a nice-to-have but a must-have for businesses. In marketing alone, AI includes new applications—like LighthousePE, a marketing automation platform for mobile apps—that can transform your business and help create customers for life. AI’s transformative capabilities allow you to better understand your audience’s needs and motivations. It can improve communication with your customers and drive desired behaviors. None of that can happen, however, without reframing your thinking about AI.

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