The Competitive Advantages of Shifting from Personalization to Hyper-Personalization

Personalization has been a trending concept for several years. In fact, 7 out of 10 customers now expect some degree of personalization from the brands they choose according to a McKinsey & Co. study. Crafting a personalized experience based on the preferences and interests of your customers is not only a sound business practice but it also has the potential to foster trust, enhance relationships, and increase sales through more pertinent product recommendations.

To date, personalization has only scratched the surface — it’s been fundamental at best. While it has improved customer engagement and satisfaction, its limitations have become apparent as consumer expectations and technological capabilities continue to evolve.

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