Brands Who Know Best For Fourth of July
Fourth of July weekend is finally here and one thing is guaranteed, brands will try to get as creative as possible to ensure they have a piece of the holiday conversation. While holiday marketing can sometimes breed awkward disasters, a few brands have found success with their campaigns. Some have even been able to create Independence Day traditions.
Honey Maid’s “4 de Julio” AdIn the midst of major Supreme Court rulings on marriage equality, Honey Maid has launched a new ad celebrating the diversity in our country. Building on its “This Is Wholesome” campaign, the new spot highlights the story of an immigrant family and what living in America means to them as they celebrate Independence Day.
UrbanDaddy’s Interactive Fireworks MapLast year, UrbanDaddy went a step further with its Fourth of July content by creating an interactive guide to watching fireworks in New York City. It was a unique and innovative way to reach its readers looking to plan parties with the perfect fireworks view.
Nathan’s Hot Dog Eating ContestThis famous annual event is marketing genius for the Nathan’s brand. Each Independence Day, thousands of people visit this iconic hot dog spot to witness the contest, bringing national press coverage and propelling the Nathan’s name into the spotlight. In fact, ESPN has enjoyed such solid ratings from the event coverage that last year it agreed to broadcast the contest through 2024.
New Castle’s ‘Independence Eve’British brands don’t typically develop any marketing around the Fourth of July, but New Castle created marketing magic by developing a new “holiday,” Independence Eve. On July 3, the brewer encourages people to “honor all things British that Americans gave up when they signed the Declaration of Independence.” By thinking outside of the box, New Castle was not only able to capitalize on holiday that was unrelated to its brand, but also to create an annual “celebration” of its product.
