Google has become synonymous with search. While most businesses and attractions know it’s a no-brainer to include strong SEO and PPC in their marketing strategy, they often overlook one of the most important aspects of Google itself: the Business Profile on Google.

Travelers’ appetites for vacations are not fading with the end of summer. Nearly two-thirds of Americans are planning a fall vacation this year, and more than 80% of those planning to travel will choose a domestic vacation. TripAdvisor also reports that Las Vegas, New York City, Orlando, Honolulu, and Maui are the top five most-searched domestic destinations for fall travel.

From jet skiing and stand-up paddleboarding to hitting the trails or off-roading on a four-wheeler, outdoor recreation is fun. However, on top of selling fun adventures, outdoor recreation companies are obligated to simultaneously sell safety.

Family travel, especially multigenerational family travel, is having a big moment, and it’s not going away anytime soon. Why? People aren’t taking time with extended family for granted. Whether recreating memories or making up for lost time, families are taking trips to experience cities, attractions, and adventures together.

We don’t normally encourage brands to immediately jump on a new social channel, but Meta’s new platform Threads isn’t operating under normal circumstances. With instant access to Instagram’s 1.6 billion active users, Threads generated more than 10 million users in just seven hours—and then more than 100 million users in its first week.

Brands and corporations today face pressure to do the right thing. It’s not as simple as picking something that sounds good and throwing money at it, though. Your cause marketing and similar PR efforts have to be genuine, align with your values and inspire action.

With travel back to pre-pandemic levels, destination management organizations (DMOs) are in fierce competition for weekend visitors. Destinations that try to offer everything to everyone often end up being special to no one. By identifying and understanding the travelers who will get the most enjoyment and value from your destination, you can find your niche and become weekend worthy.

Artificial intelligence has been part of the human consciousness for decades, and the development of GPT-3 and other advanced large language models has taken the creative world by storm recently. But creative technology doesn’t have to spell the end for creative people. As Riedwan Habibur Rahman of the Business Standard said recently, “The impact of AI on human creativity will depend on what we choose to do with it, rather than what it does by itself.”

It’s been an unpredictable and chaotic couple of years for the travel and tourism industry, but our predictions for summer 2023 all center around the word more. More travelers, more planning, and more spending, and all-around more intentional vacation experiences.

Nothing inspires people to learn about, appreciate, and protect nature like getting outdoors. But when crowds of people descend on beautiful natural areas without preparation, they can threaten wildlife and delicate ecosystems, as well as unintentionally put themselves in danger. That’s why the Arizona Office of Tourism engaged Off Madison Ave to create a campaign that provided education on responsible outdoor recreation to everyone from new to nature to outdoor enthusiasts.

From influencers to storytellers to brand ambassadors, more than 50 million people on social media identify as content creators. It can be difficult to navigate through that crowd to find the people who can help your company. The right collaboration can foster new relationships with your target audiences and provide impactful assets for you to use beyond social media.

Outdoor recreation has been a major component of human culture for thousands of years. As we progress into the 21st century, there’s a growing generation of young parents who want to share the joys of an outdoor lifestyle with their own children.

When you hear “business travel,” what comes to mind? A male executive hustling through the airport with a briefcase and garment bag in tow? What about “leisure travel?” You might picture a family decked out in Hawaiian shirts, lugging suitcases and souvenirs. If so, think again.

Super Bowl LVII is coming to Phoenix next week, and we’re already getting hungry… I mean excited for the big game!

Participation in outdoor recreation is healthy and robust, at least partially because the early days of the pandemic drove people to enjoy socially distanced outdoor activities. But now that much of the world has relaxed back into a new normal, holding on to outdoor enthusiasts is proving trickier.

Competition for leisure time is intense, and consumers have seemingly endless options. Attractions that don’t shift their marketing efforts to match new consumer behaviors and expectations run the risk of being seen as a once-in-a-while activity—or worse, not thought of at all. The leisure industry must learn to attract attention with thumb-stopping social media content and reconnect with lapsed guests and members to recapture that wallet share.

The OMA crew has been ever-vigilant this year, keeping an eye out for ads and marketing initiatives that stand out from the crowd. What makes an ad memorable in the eyes of this marketing agency? From sassy football players to heartfelt human experiences, here are our favorites of 2022.

If you want to truly connect with your audience, your brand needs to embrace addition by subtraction. The key to increasing your audience engagement is to focus on a few well-chosen social platforms.

This article focuses on how to optimize guest experience with technology, and to give guests an experience with a personal connection. By doing so, your hotel will reap the rewards of brand loyalty.