One of the biggest blocks to wider adoption of proximity marketing app technology is consumers' privacy concerns. The best way to overcome that objection? Demonstrate high customer-targeted value.
This Entrepreneur article has some great information about how to best utilize proximity marketing and behavior-based artificial intelligence. And keep an eye out for an appearance by yours truly.
Founder and Chief Creative Officer Roger Hurni brings a unique perspective as a creative visionary, brand strategist and behavior designer to the clients he serves. Roger knows that unprecedented results are achieved by optimizing the three variables of human behavior. This basis is the foundation he uses to create results-driven campaigns and sales for organizations of all sizes. His background spans regional, national and international agency and entrepreneurial experience. Roger has served on the Arizona Innovation Marketing Association board as its President and was twice awarded Interactive Marketing Person of the Year. He has been named Ad Person of the Year and was a Ernst & Young Entrepreneur of the Year Finalist. Roger has also served as a member of the prestigious Walter Cronkite Endowment Board. Currently, he serves as the Global Chair for the Worldcom Public Relations Group.
