Subtraction as a solution for your social media strategy

Being everywhere at once is impossible, and attempting it is exhausting. The same holds true for brands on social media. When there were but a few social networks, it was possible to have a solid social media presence on all major channels, but those days have long since passed. , The future of social media demands a more focused approach.

It’s easy to feel compelled to do everything on every network or to take a spin at the newest, hottest, trending channel. But your business doesn’t have unlimited resources, so you should use the few you have wisely.

If you want to truly connect with your audience, your brand needs to embrace addition by subtraction.

Accomplish more by doing less

If you want to truly connect with your audience, your brand needs to embrace addition by subtraction. The key to increasing your audience engagement is to focus on a few well-chosen social platforms.

Picking a few key social networks and putting your best efforts into them frees up your social media managers to foster meaningful engagement with your target audience. Beyond that, users get bored seeing the exact same messages on every platform. They’re more likely to follow your company if you post high-quality content on just a few networks instead.

When figuring out the best social media channels for your business, the first step is to determine where your primary audience can be found and then examine the type of content you can create. Does your audience prefer to watch and learn? Are your key selling points best demonstrated through a how-to video? If so, YouTube and TikTok are great platforms to use. Does your audience love art? Does your work need to be showcased in an organized and visual way? Then Instagram and Pinterest would be the best platforms to create your portfolio.

Now is the time to reevaluate your social media plans for 2023. It’s always better to find where you can do your best work and focus on that. Ask yourself: where is your target audience? What kind of content do they want to see? And can we deliver that kind of content well?

The answers to these questions will help you see what you might gain by subtracting. Because the truth is consumers don’t care if you’re everywhere if you can’t actually connect to them.