Personalizing the Tourism Experience With Debbie Johnson, Director at the Arizona Office of Tourism

On this episode of From Persona to Personal, Roger Hurni welcomes Debbie Johnson, Director at the Arizona Office of Tourism, for an in-depth conversation about personalizing tourism. She shares how her office develops campaigns to encourage travelers to come to Arizona and explore everything it has to offer. Debbie talks about simplifying the travel experience and how to make traveling to Arizona easy to create a better overall travel experience.