On this episode of From Persona to Personal, Roger Hurni sits down with Matthew de Gruyter, CEO and Co-founder of Next Level Burger, to discuss the challenges of building a brand that offers products born out of a strict set of ideals. Matthew is passionate about fighting climate change, and he talks about his desire to build a restaurant that reflects that passion. He explains why he believes Next Level’s business surged during the pandemic and shares how the brand uses technology for marketing.

On this episode of From Persona to Personal, Roger Hurni chats with Spike Stevens, Chief Technical Officer at LighthousePE, about how AI is changing the way marketers can influence behavior through mobile apps. Spike explains how LighthousePE uses AI to develop meaningful, personalized push notifications sent to individual customers at the optimum time. He says these messages give brands an advantage because of their ability to get customers to visit more often and, as a result, spend more money at your business.

On this episode of From Persona to Personal, Roger Hurni talks with Nicholas Falcone, CEO of NDM Hospitality, about how he's combined the luxuries and indulgences of resorts with the benefits of vacation homes offered by Airbnb and Vrbo. Nicholas shares where he got the idea, NDM's roots in the restaurant industry, effective marketing strategies, and how he uses technology to enhance and simplify the consumer experience.

On this episode of From Persona to Personal, Roger Hurni sits down with Andrew Jaffe, Chief Marketing Officer at Snooze an A.M. Eatery, to discuss reasons for the restaurant concept’s remarkable growth and rise to prominence over the past half-decade. Andrew emphasizes that Snooze’s core values are guideposts that have proven particularly valuable during times of adversity. He also talks about the effective use of the Snooze mobile app and how utilizing Yelp has helped keep guests happy.

On this episode of From Persona to Personal, Roger Hurni sits down with Ryan Lynn, Senior Vice President of Brand Development and Marketing at The Dirty Buffalo, to chat about marketing a small, growing restaurant business. Ryan shares why experiencing The Dirty Buffalo in person is valuable for the customer, how the brand survived on delivery and carry-out during the pandemic, and the benefits of community engagement.