How a 125-Year-Old Milling Company Impacts Customer Behavior With Pete Levangie, President and CEO of Bay State Milling Company

On this episode of From Persona to Personal, Roger Hurni welcomes Pete Levangie, President and CEO of Bay State Milling Company, to talk about ways to effectively market products like wheat flour, rye, and oats, which have been consumed for over a century but, in many cases, have fallen out of favor with customers. Pete discusses what Bay State Milling does to ensure its products are healthy and desirable, the company's marketing opportunities, and lessons learned from the pandemic. Don’t miss it!