Personalizing the Private Label Experience With Brian Fox, CEO of Richelieu Foods, Inc.

In this episode of From Persona to Personal, Roger Hurni welcomes Brian Fox, CEO of Richelieu Foods, Inc., to discuss how grocery stores can personalize the customer shopping experience. He says grocery stores are too worried about having meat in the meat department and produce in the produce department. He says that when it’s pizza night or taco night, stores should take the opportunity to introduce new taco or pizza-related products exactly where the customer finds the taco meat or the pizza in the deli.