A Conversation With the Keeper of Crave With Jamie Richardson, Vice President of Marketing and Public Relations at White Castle

On this episode of From Persona to Personal, Roger Hurni welcomes Jamie Richardson, Vice President of Marketing and Public Relations at White Castle, for a conversation about the evolving relationship the 100-year-old brand maintains with its customers. They discuss the value of the app and how it allows White Castle to interact with its customers to cement their relationship with the brand.