On this episode of From Persona to Personal, Roger Hurni welcomes Micha Magid, Co-founder and Co-CEO of Mighty Quinn’s Barbecue, to chat about operating, scaling, and marketing a digital-first restaurant. Micha talks about how Mighty Quinn’s got started, the ways the brand leverages data to make menu decisions, how it uses its mobile app, and what gives him the most excitement and the most anxiety. He also discusses his new ghost kitchen, Sugar Wing. Don’t miss it!

On this episode of From Persona to Personal, Roger Hurni welcomes John Brunnquell, President, CEO, and Founder of Egg Innovations, for a conversation about how farmers can raise healthy chickens that lay healthy eggs. They discuss the effects of the pandemic on the egg industry, the immense value of regenerative agriculture to soil quality and raising healthy hens, how Egg Innovations implements a franchise business model, and the brands that carry their eggs. Don’t miss it!

On this episode of From Persona to Personal, Roger Hurni welcomes Richard Bangs, Co-founder of Mountain Travel Sobek, Chief Creative Officer at White Nile Media, and Chief Adventure Officer at Steller, for a fun conversation about the joys of adventure travel. Richard, as an avid adventurer and one of the co-founders of Expedia, explains how his platforms let adventurers share their experiences through the art of storytelling and discusses the transformational value of visiting different or unusual places.

On this episode of From Persona to Personal, Roger Hurni is joined by Jeff Fenster, Founder and CEO of Everbowl, to discuss how a healthy quick-serve superfoods restaurant can thrive against its relatively unhealthy fast-food competition. Jeff talks about the inception of his brand, how it attracts new customers, and the essential mindset for overcoming challenges and building relationships with customers. Don’t miss it!

On this episode of From Persona to Personal, Roger Hurni welcomes Pete Levangie, President and CEO of Bay State Milling Company, to talk about ways to effectively market products like wheat flour, rye, and oats, which have been consumed for over a century but, in many cases, have fallen out of favor with customers. Pete discusses what Bay State Milling does to ensure its products are healthy and desirable, the company's marketing opportunities, and lessons learned from the pandemic. Don’t miss it!

On this episode of From Persona to Personal, Roger Hurni, Managing Partner and Chief Creative Officer at Off Madison Ave, is interviewed by Chad Franzen of Rise25 about his new book. Roger shares what readers can learn about shifting from simply marketing and creating personas to cultivating customer relationships. After reading the book, readers will have a better understanding of what makes their customers tick and what motivates them to take action. Tune in!

On this episode of From Persona to Personal, Roger Hurni is joined by Betsy Hamm, CEO of Duck Donuts, for a conversation about growing a doughnut brand through franchisees that share Duck Donuts’ values and are committed to a memorable customer experience. Betsy talks about their high expectations for franchisees, how they provide the resources needed to produce the unique Duck Donuts’ signature experience, and how they create a personalized customer experience every time.

On this episode of From Persona to Personal, Roger Hurni welcomes Jonathan Weathington, CEO at Shuckin’ Shack Oyster Bar, for a conversation about what the competitive edge is for growing and scaling a restaurant. Jonathan shares how Shuckin’ Shack Oyster Bar has found success through its culture and core values, how they vet potential franchisees, connecting with customers through its authentic vibe, and why they strive to maintain a lively buzz every day of the week.

On this episode of From Persona to Personal, Roger Hurni welcomes Paul Macaluso, President and CEO of Another Broken Egg Cafe, to discuss marketing, growing, and expanding a restaurant chain. Paul talks about the importance of core values as it relates to company culture, creative ways to leverage websites and apps, how the pandemic impacted business, and the importance of leading with empathy. Don’t miss it!

On this episode of From Persona to Personal, Roger Hurni sits down with David Greenfeld, Co-founder and CEO of Dream Pops, for an in-depth discussion about the establishment and growth of his 100% plant-based ice cream and frozen treats company. David talks about what inspired the company idea, how he managed to get his products into grocery stores, the finer points of his social media strategy, and the innovations on the horizon.

On this episode of From Persona to Personal, Roger Hurni welcomes Jeff Grass, Chairman and CEO of HUNGRY, for a conversation about the keys to company success, growth, and innovation. They discuss how HUNGRY follows its nine core values, the way it pivoted during COVID and overcame industry challenges, and how HUNGRY makes a personal connection with its customers. Tune in!

On this episode of From Persona to Personal, Roger Hurni welcomes Julie Wade, Senior Director of Marketing at Taziki’s Mediterranean Cafe, for a conversation about the various ways Taziki’s creatively navigated the pandemic. Julie shares how Taziki’s is using its mobile app to enhance the customer experience, why she’s concerned about the possibility of an economic downturn, and the worst advice she’s ever received. Don’t miss it!

On this episode of From Persona to Personal, Roger Hurni welcomes Dan Shapiro, CEO of Krispy Krunchy Foods, for a lively conversation about managing a brand with a unique business model. Dan explains the strategy the company uses since its Krispy Krunchy Chicken is mainly sold out of convenience stores, how its marketing approach differs from standard restaurant locations, and how the company is growing its brand without advertising.

On this episode of From Persona to Personal, Roger Hurni welcomes Chris Artinian, President and CEO at Condado Tacos, for a conversation about the importance of a one-of-a-kind customer experience and how they differentiate themselves from the sea of restaurants. Chris explains what makes Condado Tacos unique, how they use the come-as-you-are concept to attract customers, create a culture of inclusivity, and how the context of the app extends the customer experience.

On this episode of From Persona to Personal, Roger Hurni welcomes Steve DiFillippo, Owner and Chef at Davio’s Northern Italian Steakhouse, to talk about why the only pivot Davio’s made during the pandemic was to shut down for three months. Steve talks about the benefits of building a great culture, why staying open through the entire pandemic wasn’t the right choice for Davio’s, why raising prices during a recession and inflation is a sound plan, and why being the best was the path to Davio’s 37 successful years. Don’t miss this lively conversation!

On this episode of From Persona to Personal, Roger Hurni welcomes Leo Chris Kasuya, Director of Strategy and New Ventures at Irresistible Foods Group (IFG), to talk about creating a long-term plan to equip your company to be a step ahead when challenges surface. Leo talks about having a team that aligns with your company’s core values, the power of adapting to evolving customer behavior, and having a strategy that turns challenges into opportunities when facing unforeseen circumstances.

On this special edition of From Persona to Personal, Roger Hurni and co-host John Corcoran talk with Mike Evans, Co-founder of Grubhub and Founder of Fixer, about the many moving parts of building an idea into a business. Mike details his journey as the Co-founder of Grubhub, from why he started it to how it evolved to the many obstacles he faced along the way. He shares why he decided to walk away and ride his bike across the country, write a book, and then start something new.

On this episode of From Persona to Personal, Roger Hurni, Managing Partner and Chief Creative Officer at Off Madison Ave is interviewed by Chad Franzen of Rise25 about ways businesses in the food service industry can prepare for a possible recession. Roger predicts the customers’ mentality will tend to be more cost-conscious and shares ways to emphasize opportunities to provide value, keeping consumer spending concerns in mind. He says it’s important to start preparing now, so don’t miss this episode!